2018 Honda Accord aims for sector domination 2018 Honda Accord aims for sector domination
With consumer hunger for crossovers increasing by the day, it may be easy to write off the launch of a new midsize sedan as... 2018 Honda Accord aims for sector domination

With consumer hunger for crossovers increasing by the day, it may be easy to write off the launch of a new midsize sedan as no big deal. When the new midsize sedan is a Honda Accord, however, it’s still very much a big deal. For 41 years and nine generations, the Accord has set the standard for passenger cars in America.

The 10th-generation Accord is new from the ground up and features a lighter and more rigid body structure, an advanced new chassis design, two all-new, high-torque direct-injected and turbocharged engines, the world’s first 10-speed automatic transmission for a front-drive car and a new generation of Honda’s two-motor hybrid technology, along with a host of new safety, driver-assistive and connected-car technologies – all wrapped in a more sophisticated, sleek and athletic design with top class interior space and comfort.

In reimagining the Accord for its 10th-generation rebirth, Honda designers and engineers went back to the fundamentals of proportion and stance with a sporting and athletic appearance, like a sprinter in the blocks. The approach reinvigorates classic Honda design principles, such as a low and wide body, expansive visibility and sporty seating position, and then translating them into a thoroughly modern, sporty and premium Accord sedan design.

The 2018 Accord also boasts a larger, more premium and tech savvy interior that complements its athletic and elegant body design, delivering a level of quality and premium feel that belies Accord’s mainstream sedan status.

Also, the vehicle takes an entirely new approach to performance by featuring three advanced new power plants – two direct-injected and turbocharged 4-cylinder engines and the third generation of Honda’s two-motor hybrid powertrain technology. The 2018 Accord also features a new Honda-developed 10-speed automatic transmission with the 2.0-litre turbo engine, the first of its kind for a front-wheel-drive car, and an available 6-speed manual transmission for both turbocharged engines.

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