The Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has announced the first graduates of its interactive training programme, ‘Dubai Way’ designed for government and private sector staff engaged in tourist-facing roles in various service sectors.
The ‘Dubai Way’ initiative was launched earlier this year by DCT for tourism professionals who interact with visitors day-to-day, such as staff at hotels, airlines, airports, malls, transportation systems, theme parks, tourism attractions, and even exchange houses.
The training programme is designed to give the tourism professionals the opportunity to expand their knowledge of the emirate and its tourism industry as well as improving their guest relations and service skills.
The online programme, which can be accessed on all smart mobile devices, is delivered through practical video lessons that offer students the opportunity to learn basic but important information that they can rely on during their regular interaction with tourists.
The video toolkit features online activities and assessments and gives students an excellent knowledge of Dubai’s history and heritage, its future developments, attractions, world-class infrastructure and how to offer the highest level of customer service.
The first three ‘Dubai Way’ champions are all from hotels under InterContinental Hotels Group (IHG) – Irfan Yaqoob from Crowne Plaza Dubai – Deira, Hassan Hamada from InterContinental Dubai Festival City and Karena Regro from Crowne Plaza Dubai Festival City.
Essa Bin Hadher, General Manager, DCT awarded certificates to the three graduates at separate events held on June 5 and 11, 2017.
The three new ‘Dubai Way’ champions have completed level two of the ‘Dubai Way’ programme, which includes 31 training videos, 15 activities and nine mini-assessments, followed by the final Dubai Way assessment.
The topics covered during the programme include: Introducing Dubai; Life in Dubai; Getting Around and Basic Services; A Tour of Dubai’s districts; Dubai Way of Customer Service; and Communicating with Travellers.
An elated Irfan Yaqoob, a Pakistani national employed as a concierge at Crowne Plaza Dubai – Deira, said: “Things develop so fast in Dubai that you have to keep updating your tourism knowledge, and the Dubai Way programme is a useful way for people like us in the hotel sector to achieve this. I am really happy and thankful to my hotel management for having encouraged me to participate in this programme.
“The Dubai Way programme has helped me get a better understanding of Dubai’s history, heritage and attractions. Now I am sure my daily interaction with guests will become even more interesting,” Yaqoob added.