If you are a resident of the UAE and wish to have your birthday date or other personally significant date featured on your Dubai car registration number plates you can now do so.
How so, you want to know?
Here’s how it works: Dubai’s Roads and Transport Authority (RTA), has launched the latest phase of its ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative for U-coded number plates at a cost of Dh1,620.
The latest phase of the RTA initiative – launched to enhance RTA customers’ happiness during the Holy Month of Ramadan and to commemorate the upcoming Eid Al Fitr festival – enables car owners to choose and personalise five-digit number plates with important dates in their lives, such as birthday, wedding day, graduation day, etc.
The numbers available relate to U-coded plates for the period from 1967 to 2017.
The personalised number plates may be purchased from RTA customer happiness centres all over Dubai, RTA service providers and strategic partners, RTA website, or the RTA smart app ‘Drivers & Vehicles’.
Sultan Al Marzouqi, Director of Vehicles Licensing, RTA’s Licensing Agency, said: “The U-code number plates bearing dates from 1967 to 2017 will be issued on the list of plates on the RTA’s website.
“The total cost of the number plate is Dh1,620. Customers can buy their number plates from customer happiness centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles’.
“This new phase, of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative follows the remarkable turnout seen by previous phases of codes S and T for the dates from 1981 to 1998. This initiative reflects the core role of the RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised and important numbers for their vehicle plates,” said Al Marzouqi.