Sweden’s Blueair brings breath of fresh air to GCC region Sweden’s Blueair brings breath of fresh air to GCC region
Blueair, a Sweden-based world-leader in air purification solutions, has launched its new range of advanced air purifiers for consumers across the GCC region. According... Sweden’s Blueair brings breath of fresh air to GCC region

Blueair, a Sweden-based world-leader in air purification solutions, has launched its new range of advanced air purifiers for consumers across the GCC region.

According to the World Health Organization, air pollution is the single biggest environmental threat to human health, with indoor air being up to five times more polluted than outdoor air.

The newly introduced Blueair range of indoor air purifiers is technologically advanced and is smart-home and IoT compatible and is based on Blueair patented HEPASilent technology which removes 99.7% of all airborne particles such as smoke, dust, pollen, bacteria, mould and pet allergens.

Households, particularly those with new-borns whose lungs are still under development, and homes with elderly and members suffering from asthma, allergies and respiratory illnesses will benefit from HEPASilent technology, according to TR Ganesh, General Manager, Blueair Middle East.

The range combines award-winning aesthetics, whisper silent operation, energy efficiency and the convenience of connected appliances.

“Increased awareness about the positive health benefits of breathing clean air is driving residents to turn to technology to help improve their living environment. Air purifiers are providing consumers with peace-of-mind and the assurance that the air they breathe indoors is free from harmful pollutants,” said Ganesh.

Blueair has also announced the regional launch of its free Blueair Friend app for Android and iOS, which monitors the in- and outdoor air quality of any place in the world and enables users to remotely control their air purifier.

Awarded “Best-in-test” for highest capacity and performance, Blueair’s Classic line is for the health conscious, technology savvy consumer who does not want to compromise on design. Products are connected and can be voice-controlled by Amazon’s Alexa or remotely, by the free Blueair Friend app.

With an eye-catching colour palette, the Sense+ line is perfect for the design conscious. Sense+ is Wi-Fi connected and can be remotely controlled by the Blueair Friend app, or by Alexa. Blueair’s Pro line provides professional air purification for homes and offices as well as public spaces, such as hotels, cafés and gyms.

Founded in Sweden in 1996 and owned by Unilever, Blueair aims to improve the health and well-being of people by delivering innovative, best-in-class, energy-efficient products and services in over 60 countries around the world.

In addition, Blueair works with academia, civil society and governments to build awareness of the importance of clean air to human health. Blueair is headquartered in Stockholm with regional sales offices in China, India, the US, the UAE and Hong Kong.

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