The exhibition halls of Dubai World Trade Centre will be humming with excitement when the 2017 edition of the Dubai International Motor Show opens to the public from November 14-18.
The Middle East’s premier automotive event, held every two years, will lift the covers off the world’s latest eye-catching cars and the innovative technology driving the motoring industry towards a bold new future.
More than 150 auto makers from every corner of the globe are eager to lure petrolheads with the unveiling of their sleek and tweaked, new and improved models. The 14th edition of the five-day mega show is set to witness more than 100 global and regional launches as the traditional heavyweights go bumper-to-bumper against automotive upstarts.
The 2017 Dubai International Motor Show is open to the public from 6pm to 10pm on November 14; 11am to 10pm on November 15; 11am to 11pm on November 16 and 17; and from 11am to 10pm on November 18.
A single-day adult price is available for Dh50 online on the event website (www.dubaimotorsghow.com) and Dh65 on-site.
VIP tickets are available for Dh250. Other packages include: 2-day adult ticket at Dh100 online; single day child (12-18 year) ticket at Dh30 online; government employee 1-day adult ticket at Dh45 online; family package 1-day ticket at Dh50 for adults and Dh25 for children – there must be a minimum two adults and two children; group package 1-day ticket at Dh50 for adults and Dh25 for children – there must be a minimum of four adults and two children.
Electrification and autonomy – the major movers in the industry at present – will feature prominently across the five days as manufacturers seek to demonstrate they have the cars and the solutions to align with the Dubai Autonomous Transportation Strategy, aiming to make a quarter of all Dubai’s journeys driverless by 2030.
Autonomous and electric mobility leaders Tesla will be present at the show, while BMW, which launched its first connected car in 2002, will showcase its latest technology and future driving solutions.
Other manufacturers bringing the future of mobility to the show include Lexus and Jaguar Land Rover, whose 2018 Range Rover Sport will make its debut in the Middle East with its latest driver-assisted technology – the Touch Pro Duo infotainment system – described by its manufacturer as ‘your twin high-definition touchscreen digital butler’. Meanwhile, Mercedes-Benz, will unveil ground-breaking, innovative concepts cars.
Amongst the eye-popping, awe-inspiring reveals, Jeep will showcase its Grand Cherokee Trackhawk, the world’s most powerful production SUV courtesy of its V8 engine, and Infiniti has chosen Dubai International Motor Show to unveil its new QX80 to the world. Volkswagen, meanwhile, will unveil its latest sedan, the Arteon, for the first time in the region, described by the German manufacturer as “Less like a car, more like a work of art”.
Toyota will unveil two new models at the show, pulling the covers off the 2018 model of its popular Yaris hatchback and will give a regional preview to a hybrid electric car it insists will make a positive difference to the air quality in the UAE
Eager to make an impact, debutants Rimac will display its electric Concept One supercar, and Italian company ICONA has crafted a supercar from titanium – the Vulcano Titanium – which was inspired by the iconic SR-71 Blackbird – the world’s fastest-ever aircraft.
UAE brands Devel and Shaali Motor Sport will be keen to make a noise in the supercar sector too, with their presence on the Boulevard of Dreams, the show’s dedicated sector for supercars. Devel will unveil the production version of its Sixteen, which the manufacturer says produces an astonishing 5,000 horsepower.
The 2017 Dubai International Motor Show is not just about cars. There’s plenty under the bonnet at this year’s show to ensure a truly unique experience for the whole family. Have you ever wondered what it would be like to experience drifting first hand? Well, strap yourself in to the Prodrift Taxi at the show and find out. Enjoy a white-knuckle passenger ride alongside an expert drift driver on the custom-made drift course. Thrill seekers can also seek family bragging rights in the Race Room, which will host racing simulator challenges for children (under-16) and adults (over-16), with prizes on offer, including karting sessions at Dubai Autodrome. The driver who records the fastest time in the adult challenge over the five days will win a McLaren Sprint Passenger experience at the autodrome.
Other interactive features at the show include an opportunity for the little ones to experience the Legoland Junior Driving School, learn about road safety and win tickets to Legoland Dubai. You can take part in an energetic online classic car auction as 50 classic cars go under the hammer and engage in the Ignition Live Shows, an interactive forum in which industry experts will discuss the hottest topics shaping the industry.
The Watch Lounge, a first for the show, will present visitors with an opportunity to discover some of the world’s latest timekeeping masterpieces and learn more the perfect blend between the worlds of watches and motoring, plus there are many more engaging features to explore.
Read. Online is an official Media Partner of the 2017 Dubai International Motor Show.