Budget airline flydubai announced today the rollout of a new uniform as it enters its ninth year of operation. The new design will be worn by more than 2,500 uniformed staff across the flydubai network; including pilots, cabin crew, training, engineering and maintenance staff as well as members of staff at airports and flydubai Travel Shops.
This is the carrier’s first uniform redesign since its first flight took to the sky on June 1, 2009.
flydubai has teamed up with A. Ronai, a Dubai based hospitality supplier, to create the new look for the carrier: one that exudes the spirit of the brand but also meets the operational and practical demands of the roles our uniformed staff perform every day.
The roll out of this new look is scheduled to coincide with the introduction of the airline’s first Boeing 737 MAX 8, which will join the flydubai fleet later this year.
Commenting on the launch of the new uniform, Ghaith Al Ghaith, Chief Executive Officer at flydubai, said: “flydubai has evolved continuously since its inception; we’ve continued to push boundaries and change the way people travel around the region.”
“Our desire to meet the varying travel needs of our passengers with affordable, reliable travel services still lies at the heart of our proposition; however, we have come a long way from being a start-up airline and this maturity needs to be reflected through multiple touchpoints across the airline, undoubtedly the uniform is the most visible of all,” added Al Ghaith.
“The line ‘Look good. Feel better. Perform best.’ captures the essence of the new uniform,” said Jilly Sims, Senior Vice President of Inflight Service at flydubai.
“The design takes into consideration the various working environments of the flydubai staff including varied climates, cultural and religious sensitivities, durability and practicality, versatility, cost-efficiency, as well as security, health and safety regulations,” Sims added.
Commenting on the design elements of the new uniform, Laura Newman, Senior Manager Brand Strategy, flydubai, who worked on the launch project, said: “flydubai staff, especially the customer-facing employees, are our ambassadors and the very embodiment of our brand and its values, and as such, they are an important point of brand engagement with our passengers on the ground and in the air.
“When we started working on the new uniform, we were clear that we are not only looking to make a fashion statement but to come up with a design that represents who we are as a company: dynamic, efficient, reliable and human,” Newman added.
For an exclusive look at the new uniform before it’s rolled out, check out the video below.