During the campaign, those who visit Carrefour at Mall of the Emirates or Dubai Festival City Mall and who express who is part of their ‘Greatest Moment’ can become a part of a Guinness World Record attempt for the longest line of photographs.
The Greatest Moments campaign, hosted in partnership with Carrefour, aims to help UAE residents both show their appreciation for who makes them the happiest, as well as enable them to make new moments together that they’ll cherish.
The photographs shared by Carrefour shoppers will be used to form the world’s longest line of photographs, which will be put on display for family members and loved ones to see at the end of the campaign.
On August 9, Guinness World Records representatives will visit Carrefour at Dubai Festival City to verify the record.
“Being with the people you love may just be the most valuable gift anyone can ask for. Which is what P&G and Carrefour aim to offer shoppers through this new Great Moments promotion. We live in one of the most vibrant places in the world, which is moving at such a fast pace. We want to encourage our consumers to step back for a moment and think about who makes them happy, and give them an opportunity to share this thought with that person as well as offer them a chance to make new great moments together,” said Khaled Adawi, Director, Procter & Gamble in the Arabian Peninsula.
In addition to the record attempt, those who visit any Carrefour hypermarket or supermarket across the UAE and purchase Dh100 worth of participating P&G products from selected brands will have a chance to make new moments of happiness by winning family experiences to Ski Dubai, iFly, VOX Cinemas and other Majid Al Futtaim attractions.
For more information on how to participate in the Guinness World Record attempt, go to www.carrefouruae.com or visit any of the select Carrefour outlets for details.