unveils ‘White Friday Sale’ from Nov. 22-25, 2017 unveils ‘White Friday Sale’ from Nov. 22-25, 2017 has announced the return of its biggest online shopping event, the annual ‘White Friday Sale’, featuring 500,000 deals on more than 16,000 brands,... unveils ‘White Friday Sale’ from Nov. 22-25, 2017 has announced the return of its biggest online shopping event, the annual ‘White Friday Sale’, featuring 500,000 deals on more than 16,000 brands, from November 22-25, 2017.

In its fourth year running, shoppers across the GCC and Egypt can snap up deals of up to 70% off on all product categories on SOUQ’s website and mobile app, including mobiles, TVs, large appliances such as refrigerators and washing machines, cameras, diapers, detergents, fashion products, perfumes, make up, furniture, tools, toys, games, cameras and much more.

With 50 times more deals on offer than last year, White Friday 2017 customers can load their most coveted products in shopping carts ahead of the much-awaited spree, and receive alerts on discounts and price changes. Meanwhile, in the lead up to White Friday, eager shoppers can also stay on the lookout for a range of SOUQ’s daily countdown deals.’s White Friday deals will be in cooperation with the biggest global brands, including Samsung, Du, Mobily, Lenovo, HP, Xiaomi, OnePlus, Infinix, Hisense, Huawei, Reckitt Benckiser, P&G, Unilever, Pepsi, Nestle, Phillips, L’Oreal, Henkel, Nike, Aldo and many more.

This year’s White Friday will feature new incentives and unprecedented selection of products and special offers to online shoppers. As an added incentive, customers can benefit from free shipping on ‘Fulfilled By Souq’ orders of over Dh100/SAR 100/EGP 300. Additionally, customers will get an extra 10% off on purchases when they pay with Visa, subject to certain terms and conditions.


Ronaldo Mouchawar, CEO & Co-Founder,, said: “We introduced the White Friday Sale to the region in 2014 and every year our teams work diligently to make the shopping event bigger and better to enhance our customers’ experience. This year, we have rolled out credit card payment on order delivery in the UAE for more convenience to our customers. We have also invested heavily in our operations by expanding our fulfilment centres, technology, resources and adding more pick up points for customers. Customers are at the heart of our business, and this White Friday, they will find a wide product selection and hundreds of thousands of deals across all categories.”

In 2014, introduced Black Friday to the Middle East for the first time, naming it White Friday. Globally known as ‘Black Friday’ due to its effect of getting brands ‘back in the black’, Black Friday is a massive sales tradition in the US and over the past decade has been steadily gaining momentum worldwide. It is held on the Friday after Thanksgiving and is said to be the day that shoppers begin their shopping for the holiday season. Given that Friday is the day of worship, gathering, friends and family in the Arab region, e-tailored the shopping extravaganza and coined ‘White Friday’, a day of prosperity, celebration and joy, making it more relevant to the Arab region. is an ever-growing marketplace where thousands of sellers and retailers offer their products to millions of customers. White Friday 2017 also provides small and medium enterprises an opportunity to reach more customers to boost their sales and expand their businesses. has updated its logo to highlight that it is ‘an Amazon Company’ as a further step in its integration with global e-commerce giant Amazon (AMZN) and as a further statement of its shared vision to prioritize the customer experience.

Visit for more details of the 2017 White Friday Sale or download the mobile app here:

  • Najma Qureshi

    Wednesday, January 17, 2018 #1 Author

    As the e commerce is growing rapidly in middle east resulting in the increased demand for logistics solutions so there is a wide scope in logistics business in UAE. Thanks.


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